![]() ![]() The aim of the study is to analyze the consumers buying process and its effects on the overall operations of the business (Kotler 57). The research used deductive approach to collect quantitative and qualitative data that is able to draw conclusions on measurable evidence. These solutions boost the company’s profits, which consequently leads to the growth of the company (Ireland 124). The company wants to improve its profits by attracting and maintaining more customers and balancing its expenses. It focuses on the target market, competitors, and future performance of the company’s products and services (Stull 42) Market analysis questionnaireĭue to the increasing competition in the car sharing market, the company wants to find a solution that enables the company survive in the target market. MethodologyĪ current market analysis is done to enable the company penetrate and survive in the target markets. For instance, the chief executive officer (CEO) holds 3.92% of the company and 2.4 million shares (Kirsner 1). The company ownership and management is by its shareholders. The company has joint ventures with transit agencies, universities, and influential cities and state governments to broaden their services and increase awareness of their services to potential customers. The chief executive officer of the company, Scott Griffith holds senior positions in the influential companies such as Boeing Company, information America, an Atlanta based provider of online, public record information, business strategy and investment firm, Parthenon group, boutique, and public record information. ![]() For example, the Business Week’s journal declared the company as the best leader of 2006 in car sharing network. Journals that support the company include Business Weeks, Time magazine, Wall Street journal, and New York Times. Its services have won the attention of the media. ZipCar is the world’s leading company in car sharing services. The chief executive requested for research on the company’s environment, competitors, and customers to enable implementation of marketing strategies that enable the company to survive in the competitive market. The company aims to increase their market share and at the same time maximize their profits (Kirsner 1). This enables the company to provide its services an hour after the order is done and ease in payments of its customers by calculating the expenses according to the needs and wants of its customers. Due to the diversity of the customer needs and wants the company uses online and telephone to communicate to its customers and to offer instant services (Kirsner 1). It offers 30 different models of cars at a time to provide a variety of products that cater for the different tastes and preferences of their customers. The company attracts and maintains its customers through providing quality services to its customers. Services and customers are inseparable hence, the company has to evaluate, analyze and implement marketing strategies to ensure survival and penetration of the company services in the target markets. The aim of the company is to reduce the costs incurred in transportation by allowing its customers to use other means of transportation such as walking and cycling and to preserve the environment by allowing sharing of one vehicle by many customers reducing pollution and jam caused by vehicles. The company caters for the gas, insurance, maintenance, parking and any other expenses incurred in the cause of using the car. ![]() ![]() A Zip card enables the customer use the car prepared in the order. By 2010, the company had attracted 8000 vehicles and 560,000 customers in urban centers.Įach member pays a registration fee of $25 and $60 for services provided annually. Its target markets are Atlanta, Baltimore, Boston, Chicago, London, new York, Philadelphia, Pittsburgh, Portland, san Francisco, Seattle, Toronto, Washington D.C. Cambridge, Antje Danielson and robin chase found it in 2000. ![]()
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